Key points:
#How company's strategy is working
#Why company's resources and capabilities
#How to assess the company strength (swot)
#The value chain activities affect
#Comprehensive evaluation of a company competitive situation
Resources and capability analysis provide managers with a powerful tool for sizing up the company's competitive assets and determining whether they can provide the foundation necessary for competitive success in the marketplace...There are two types of company resources..First tangible resources and second intangible resources..
#Tangible resources -physical, financial, organization resources and technological assets.
#Intangible resources- human assets and intelectual capital, brands, company image and representational assets, relationship and company culture and incentive systems.
Next what is competitive advantages??? An advantage that a firm has over its competitors, allowing it to generate greater sales or margins or retain more customers than its competition. There can be many types of competitive advantages including the firm's cost structure, product offerings, distribution network and customer support.
Tacit knowledge??What is that??This term of words is the first time that i heard..So i found this meaning is unwritten, unspoken, and hidden vast storehouse of knowledge held by practically every normal human being, based on his or her emotions, experiences, insights, intuition, observations and internalized information. Tacit knowledge is integral to the entirety of a person's consciousness, is acquired largely through association with other people, and requires joint or shared activities to be imparted from on to another.
No comments:
Post a Comment